BRIO was looking to redesign its website to better promote its music streaming app and, at the same time, encourage users to subscribe and download the app.
We completely redesigned the website to showcase the benefits of the app and appeal to audiophiles. To increase subscription rates, we crafted a lead generation strategy that included a new landing page, email capture form and marketing emails.
With the new website, BRIO was able to effectively reach its target audience. The marketing emails also led to higher conversion rates, subscriptions and app downloads.